Marketing

Featured Project: Dead Pets Unleashed

As the Marketing Lead for Triple Topping, Ame worked on the marketing strategy for the game, organized the game announcement and subsequent press beats, worked in platform back ends, wrote social media posts and press releases, supported the development team, and led the marketing team.

Other tasks and responsibilities include:

Trailer editing
Writing developer logs
Event planning, submissions and running booths
Community management and social media management

Work Snapshot

Triple Topping Games

Indie Game Developer
Role: Marketing Lead

Managed all marketing and communications tasks including but not limited to: social media, liaising with external partners and agencies, building marketing strategies, writing developer logs, organizing and working at events, and more.
Owned marketing schedules, timelines and go-to-market plans.
Directed all communications with the public, and built our game's brand positioning and all store page copy.
Worked in store platform backends for Steam, Nintendo Switch Eshop, Xbox, and Playstation, managing store submission and assets approvals.
Managed asset creation for trailers and key art, coordinating feedback from creative directions and stakeholders.
Organized sales, managing prices and discounts.

Fellow Traveller

Indie Game Publisher
Role: Channel Marketing Coordinator

Worked in store platform backends for Steam, Nintendo Switch Eshop, Xbox, and Playstation, managing store submission and assets approvals.
Organized sales, managing prices and discounts.
Worked closely with developers to manage the day-to-day marketing tasks for their games.
Responsible for managing the social and PR activities.
Engaged directly with the community to report on sentiment and feedback.
Maintained and moderated community platforms, such as Discord and social media.

Double Jump Communications

Video Game Marketing Agency
Role: Account Executive

Liaised directly with clients and stakeholders.
Managed and ran social media accounts on behalf of clients.
Organized influencer campaigns around client brands, including providing influencers with tech products to use and promote in both paid and organic contracts, and running online gaming events with our client's games for content creators.
Writing and distributing press releases to media, and hosting press briefings and events for product launches.
Organising booths at gaming events and conventions on behalf of clients, including set up, pack down and working conventions.
Regularly providing reports on projects and campaigns to clients and stakeholders.